Alentejo has solidified its position as the new cult destination for the international luxury market after winning double honors at the Seven Stars Luxury Hospitality and Lifestyle Awards in October 2025. The region was named both “Best Wine Tourism Destination” and “Best Sustainable Destination,” a rare combination that defines the new era of conscious luxury. Far from the crowds, Alentejo offers exclusivity based on its vast landscapes and the discreet sophistication of its boutique properties, many of which are integrated into prestigious wine estates. This recognition underscores the excellence of Alentejan wines and the commitment to viticulture practices that respect the region’s unique ecosystem. For the American traveler, Alentejo represents the perfect escape: a place where time slows down among ancient olive trees and private wine tastings under a starlit sky. It is a celebration of “terroir” combined with world-class service, proving that sustainability is, today, the ultimate privilege in the high-end travel sector.

Source: Seven Stars Luxury Hospitality and Lifestyle Awards (October 2025).